Author Archives: Elfstream

About Elfstream

Writer. Mum. Journalist. Traveller. Photographer.

Return to Reality

This is what I scrawled at the top of my notebook as I sat down to work at my bamboo desk, next to our increasingly murky-looking tropical fish tank.

My return to reality has nothing to do with the last two years and the pandemic. I’ve been bang in the middle of the pandemic of course, like everyone else, but I’ve been experiencing it from the point-of-view of an impatient and frustrated mum of three boys, rather than an impatient and frustrated travel and fitness writer.

Trying to homeschool two kids when you have a two-year-old throwing cars at your head, is never going to work, no matter how you spin it.

No, this return to reality is all about me waving my three-year-old off to nursery, putting my porridge spoon down and picking up my pen. Returning to where I left off, close to nine years ago, when I first became a mum.

I have to be honest – I’ve never stopped writing. Not one moment. I’ve written two novels – one of them I’m currently submitting to agents, the other doesn’t need to be seen by anyone ever again. I’ve edited a book to help people in care homes remember the last 40 years, I’ve written articles, kept up my content writing, dropped it again when I had our second boy, picked it up again before our third. I’ve been shortlisted for my short stories in Writing Magazine, I write the parenting blog Milk and Mayhem – What Happens When the Kids are in Charge… And I write all the content for my Photography website I began when my third boy arrived.

There is no stopping me from writing. It has been part of me since I could read and since I wrote my first article about coal mines for the Early Times when I was at primary school. It makes me feel good no matter the subject. I’m the mum laughing, with a dollop of dismay, at her toddler missing the potty, and then furiously writing it up into a blog post.

I dust off my contacts book and call the people I know best. I’m back, I say, but I don’t know where I am. I get good advice, and I listen to every word, knowing this matters. What I do next matters to me. I write emails – I get lovely replies, and I look forward to catching up when things are more normal.

The reality I am returning to is not the same as the one I left, one hot summer back in 2013. This reality is very different for us all. But my passion for writing is exactly the same – if not more intense, fuelled by the lack of time over the years, now my time will be spent fanning the flames of my ideas, and shining once again. Hello to you all, I look forward to chatting and seeing you soon! Felicity


A quick guide to pitching

Pitching ideas to editors is an essential part of being a successful (and unsuccessful) freelance writer. It can create wonderful confidence-boosting results, but most of the time it is a frustrating and thankless task leaving you staring at your empty inbox in dismay, and doubting that you even exist. Unless you are well-established in your field, it is rare for someone to call or email you asking you to write an article on the topic you want to write about. However good your idea is, it will remain just a good idea, unless you tell someone about it.

Putting aside a decent amount of time to pitch ideas is crucial. You need to generate your own work and I sometimes think I am too busy to do this – which is often true – but sometimes it is because I have chosen to write a short story or eat Jaffa cakes while watching Poirot. Suddenly I have a ‘quiet time’ which everyone sitting in offices thinks is great, but every freelancer fears. So make sure you have a regular time slot for pitching ideas, and always have a few in the pipeline.

Here is my quick guide to pitching.

  • Contact the living: If you already have a relationship with a commissioning editor, why are you reading this? You have it easy – a couple of lines bashed out with a clever joke about the last time you met, and you get an immediate response. They know your writing, they know you understand the publication, and they probably know your favourite drink. If you don’t know anyone at the publication then the magazine/website should have email addresses available – if not it’s best to find out who the deputy editor/commissioning editor/features editor is and call to find out their email address. If you just send your pitch to the editorial inbox you are taking a big risk, condemning it to the Press Release Inbox of Doom. It will be lost among a pile of emails about dog-friendly hotels and fat-busting jumpers. It will remain there, gradually being pushed down into the depths of time until someone sees it three months later and decides it is too old to be opened and deletes it. Yes – you and your ideas can be ignored, deleted and laughed at. Get used to it. Take it personally and then get over it.
  • Know it all: Look at the magazine you are pitching to. I don’t mean flick through it nodding wisely. You need to read it. Read it as a reader and work out which section your article fits in to. You need to flatter editors by showing them you know their publication. They don’t get to be editors without carrying around some sort of ego and without caring about what they do. Check a few issues back. It’s embarrassing to pitch an idea and then be told it was done last month.
  • Timing is everything: Find out what issue the magazine is working on. There is no point pitching an idea on skiing in January when they are already working on their Spring issue. Some magazine teams work three or four months ahead of time so get into their way of thinking. Christmas starts when you are still sipping cocktails on the beach. Summer starts when you are pouring hot water over your windscreen. Think about seasonal ideas.
  • Keep it short: Avoid long rambling emails. Editors like everything to be to the point and have a very short attention span when dealing with people they don’t know, so you need to instantly show them how your idea fits with their magazine. As well as the idea, include a brief paragraph about why you are the best person to write it. If they like the idea, they may come back to you and ask you to give more detailed information.
  • Don’t be timid: This is your chance to get in front of the person who will be looking at the next issue, so sell yourself, but make your email snappy, interesting, confident and relevant. Include links to a website / blog / LinkedIn profile with your signature.
  • Wait: Unless you have timed your email perfectly, pitched perfectly and sold yourself perfectly, it is unlikely you will get an immediate, or any, response. Sometimes editorial meetings may be happening in the next couple of weeks and your email may be flagged up, waiting to be read out at that meeting. Or it may just be ignored or deleted if it is not seen as relevant. Whatever has happened to your great idea, you won’t hear anything for a while, so make a note of when you want to hassle the person – but give it a couple of weeks. It is rude if no one acknowledges your email but get used to it, don’t cry about it and get over it. And then send another email.
  • Move on: Start the process again with the same magazine and a different idea, or a different magazine and the same idea. Have a Jaffa cake.

Good luck!

Words for life

Hello, I’m glad you found me.

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I hope to work with you soon.